HealthEast is one of the largest medical systems in the Twin Cities, with four hospitals and 14 neighborhood clinics. I partnered with their marketing team to create new messages to recruit talented doctors, nurses, medical residents, and other professional folk, and then used those messages to write the content for their new Careers website. Visit the site
Infection prevention: a complex and surprisingly competitive industry. We created a brochure system, website, video and ads. All of which featured the playful “Dead Bugs Don’t Lie” theme. Read more
This was a multi-tiered rebranding project. As part of the strategy team at Go East, I created a new brand platform for 3M Security Systems. That work informed my writing on the brochure, and the writing the team and I did on the brochure and website. Read the brochure Visit the website
Susan Pagani 