When food scientist Jeff Casper and entrepreneur-designer Kelly McManus decided to launch a noodle company — fresh noodles featuring locally sourced cold-milled organic grains! — they asked me to help them come up with a name. What fun! Based on the team’s brand (quirky, earnest, smart, inventive, and driven by curiosity), aesthetic, and diverse offering, I came up with a list of possibilities. They chose: Dumpling & Strand Noodlers at Large. See the whole label
This was a multi-tiered rebranding project. As a team at Go East, we created a new brand platform for Horizon Milling Risk Management, work that involved getting to know a complex product and audience. And of course, the messages and brand proposition we created informed my writing in this brochure. Read more
This was a multi-tiered rebranding project. As part of the strategy team at Go East, I created a new brand platform for 3M Security Systems. That work informed my writing on the brochure, and the writing the team and I did on the brochure and website. Read the brochure Visit the website
Susan Pagani 