Goodness Soap Works makes beautiful, handmade, triple-milled soaps. They are filled with essentials oils that smell fantastic — and smooth your skin and spirit. They asked for help naming the individual soaps, and I came up with a list of potentials based on their brand and the super powers of each soap’s ingredients. See a cute stack of soap
When food scientist Jeff Casper and entrepreneur-designer Kelly McManus decided to launch a noodle company — fresh noodles featuring locally sourced cold-milled organic grains! — they asked me to help them come up with a name. What fun! Based on the team’s brand (quirky, earnest, smart, inventive, and driven by curiosity), aesthetic, and diverse offering, I came up with a list of possibilities. They chose: Dumpling & Strand Noodlers at Large. See the whole label
This was a multi-tiered rebranding project. As part of the strategy team at Go East, I created a new brand platform for 3M Security Systems. That work informed my writing on the brochure, and the writing the team and I did on the brochure and website. Read the brochure Visit the website
Susan Pagani 