Direct Mail: 3M Post-it Notes
One element in a 3M Post-it Notes Super Sticky campaign that portrayed the Super Sticky note as a super hero. Read it
Month: March 2013
Profile: Landon Schoenefeld
When we talked with Landon Schoenefeld about the influences that have shaped the menu and atmosphere of HauteDish — the restaurant he and his partners plan to open next month — he pointed us to an episode of “No Reservations” in which Anthony Bourdain visits Au Pied de Cochon in Montreal. In it, Chef Martin Picard serves Bourdain Canard en Conserve — duck in a can. This comes after Bourdain has already consumed some 14 dishes featuring foie gras with everything from poutine to bacon-buckwheat pancakes. The server opens the can and, following a certain amount of gelatinous suction, a huge, indelicate glob of duck breast, foie gras, cabbage, and garlic slides out onto a bed of celery root puree and toast. Bourdain declares it delicious and, clearly overwhelmed by the fatty goodness, asks for something to drink. “I think Martin Picard’s food is over the top,” says Schoenefeld (pictured above with business partner Jess Soine). “Au Pied de Cochon means foot of the pig, and that’s what you get; it’s nose-to-tail stuff and it’s …
Website: 3M Security Systems
This was a multi-tiered rebranding project. As part of the strategy team at Go East, I created a new brand platform for 3M Security Systems. That work informed my writing on the brochure, and the writing the team and I did on the brochure and website. Read the brochure Visit the website
Essay: Roy Bedichek’s Vanishing Frontier
This essay is half review, and it looks at a documentary about Texas naturalist Roy Bedichek. Read it [Originally published in Perla magazine]
Advertising: Inverted Utopias
An ad campaign for a Museum of Fine Arts Houston exhibition launching the Latin Avante Garde. Read it
The Long Return
Artisan cheese maker Shepherd’s Way finds an uncommonly warm community — and renewed success — as it recovers from a devastating fire. Read it [Originally appeared in Sotheby’s Artful Living]
Mercy Watson Talks Toast
I was recently introduced to a local celebrity, a friend of a friend, who said we’d have a lot in common.This sort of thing happens to all of us — sometimes it works out, sometimes it doesn’t — but when the friend in question turns out to be a pig, one feels more than the usual amount of stranger aversion. What could we possibly have to talk about? Pretty much oink. Read it [Appeared in Heavy Table]
Profile: Russell Banks
From his home in Saratoga Springs, New York, author Russell Banks spoke with me about character development and The Darling‘s narrator, Hannah Musgrave. Read it [Appeared in the San Antonio Current]
Susan Pagani 